Onam drinking ( ഓണക്കുടി)

For all Keralites, "Onasadya" (Onam feast, ഓണസദ്യ ) is so important and is a part of the celebration. But now, no one seems to be very particular on this. But "onakkudi" (ഓണക്കുടി) is the major celebration.

Yesterday, all shops and establishments were closed. But all outlets of 'Beverages Corporation' were open and did a soaring (roaring !) business throughout the day.

The picture shows an outlet , in a rural area in central Travancore. Most of those seen at the crowd were young ones , and the middle/working class ! Are we Keralites making a social change (shift from the moral values ?).